Thursday, January 18, 2018

Retail With Purpose and the New Customer Loyalty Equation

Women's Wear Daily

Not so long ago, retail was all about offering the right products at the right price at the right time. But in today’s integrated consumer-driven marketplace that’s no longer enough. Now it’s about persuading customers to buy into your brand by showing them who you are, what you stand for and why you exist.

In short, it’s about going back to your roots and offering a clear and renewed sense of purpose.. . . more