“When companies are priced for death, slight increases seem heroic,” observes Simeon Siegel of Nomura Securities. Indeed, holiday sales, reported over the last week by a cluster of such doomed retailers, suggest an extraordinary revival.
It isn’t surprising that Kohl’s and Target were among the best performers. Both have made big investments in e-commerce and innovation. Kohl’s attributed its growth to digital demand and stronger in-store traffic. Its new partnership with Amazon, which allows it to sell Amazon’s popular smart-home products in stores, likely helped. . . . more