Chain Store Age
The message was clear at the National Retail Federation’s annual “Big
Show in New York: Retailers need to adopt disruptive technology if they
want to remain relevant among digitally savvy shoppers.
With customers in the driver’s seat, retailers find themselves in the
hot seat not only to keep these consumers engaged, but to streamline
the shopping experience. The only way to do so is to adopt innova-tive
technologies that can meet — and exceed — customer expecta-tions and
remove friction from their shopping journeys.
Here are some other key takeaways from the NRF show:
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