Thursday, January 18, 2018

Fashion is getting personal as brands battle for shoppers

A shopper looks at Michael Kors handbags at Macy's flagship store in New York.The idea that shoppers won't buy their clothes online has been more than proven to be a myth.

And with growth in the clothing category slower than the overall retail sector, those retailers need to fight for every sale on every platform.

Industry experts recommend a strategy that provides customized products and personalized services both online and in stores.. . . more

No comments: