Thursday, January 11, 2018

Dunkin' Donuts wants to double the number of stores

Dunkin' Donuts wants to open 9,000 new stores.

It's an ambitious goal for any retailer in this climate. And it might seem especially bold for Dunkin', which said this summer it is drastically slowing expansion plans.

But scaling down while refining a new concept and then ramping up was always the brand's plan, said R.J. Hottovy, an analyst who covers the brand for Morningstar. Over the summer, Dunkin' said it would pare down its menu at some locations, remodel stores, bring in new equipment and sell more food in supermarkets and other non-Dunkin' locations.. . . more