Friday, January 19, 2018

Amazon’s apparel investment paying off

More and more shoppers are turning to Amazon to buy clothing.

That’s according to a survey by CPC Strategy in which 52.1% of online shoppers said they bought clothing from Amazon in the last six months, while 46.7% cited a retailer’s website. Nearly 14% (13.9%) said eBay, and 10. 8% said search engines. (All respondents were screened with the question “Have you ever purchased clothing online?” and only those who responded “yes” participated.)

Other key takeaways from the “U.S. Apparel Shopping Trends Forecast: How Shoppers Will Browse and Buy Clothing in 2018” report include:. . . more

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