Amazon has quietly launched a new feature that’s seemingly aimed at helping the retailer better compete with discount shopping apps such as Wish and others. In the Amazon iOS app and on the web, Amazon recently added a new section offering products under $10 that ship for free. Some of the products are also available on Prime, but the feature doesn’t appear to be limited to Prime subscribers.
Called “$10 & Under,” the selection can be found under “All Programs” in the Amazon’s app main navigation. This is the area where Amazon regularly trials its newer experiments, like its shoppable Instagram clone Spark or outfit compare feature, for example.. . . more