Amazon is just getting started in the e-commerce and retail business, according to one Wall Street firm.
Piper Jaffray reiterated its overweight rating on the internet company's shares, predicting Amazon will generate strong sales growth this year.
Piper Jaffray's survey of 1,000 U.S. internet users revealed that 50 percent of people allocated 10 percent or less of their holiday spending to Amazon. As a result, he estimated that the company had 4 percent market share of U.S. retail holiday spending in 2017.. . . more