Wednesday, January 17, 2018

A shift in strategy at Rent the Runway

Rent the Runway is shifting its stores' strategy to focus on subscribers to its monthly Unlimited program, and technology is playing a big role.

The company is transforming its stores from showrooms for rental items to locations where Unlimited subscribers can return and pick up clothing using self-service tablets, Glossy reported. Rent the Runway has partnered with technology company Aila on the changes.. . . more