Monday, December 4, 2017

Under New CMO, J. Crew Lays Into Digital, Social as More Stores Close

Holiday By You: Gifts by J.CrewOne of the big takeaways from the recent Black Friday holiday shopping weekend was the continued dominance of e-commerce. Led by mobile, online spending was up roughly 17 percent on both Black Friday and Cyber Monday over last year. People are still spending—they're just doing it online.

J. Crew, which has struggled in recent years to find the right mix of product and price, is taking that to heart, implementing a digital-first strategy this holiday season even as it closes more brick-and-mortar stores than earlier expected.. . . more

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