Wednesday, December 20, 2017

Retailers rethink physical stores as online shopping grows

Nordstrom Local opened in Oct. on Melrose Place in West Hollywood, California. Nordstrom’s newest store in Los Angeles is a 3,000-square-foot experiment called Nordstrom Local in West Hollywood’s chic Melrose shopping district. The “service-focused concept store” is tiny compared to a standard 140,000-square-foot Nordstrom department store and doesn’t stock any inventory. Instead, customers can pick up online orders, meet with personal stylists, have alterations made or even get manicures.

“What Nordstrom is doing is what we’re going to see a lot of mature retailers do,” said Steve Dennis, president of retail strategy firm SageBerry Consulting. “When they’ve run out of opportunities to open new locations, how do they continue to grow? The shift to small format has to do with getting closer to the customer.”. . . more

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