Monday, December 11, 2017

New competitor giving Walmart a run for the money on price

Despite only launching in the United States this year, German discount grocer Lidl is already taking Walmart on in price.

In a price comparison test conducted by Kantar Retail, Lidl posted lower prices than Walmart on eight of 25 (32%) items. The analysis compared pricing between Lidl and Walmart on 25 branded SKUS and 15 private label SKUs across edible, non-edible and health and beauty categories. Overall, the difference between baskets was a mere 37 cents.. . . more

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