J.C. Penney, long a leader in the men's big and tall business, expects to reach more of those customers with a new partnership it's formed with Bombfell.com, a men's clothing subscription box service similar to Stitch Fix and Trunk Club.
partnership gets Penney into the clothing subscription business, in
which a stylist personalizes pieces and outfits based on a customer's
preferences, occasion and lifestyle. Penney brings Bombfell customers
the big and tall sizes they've needed at prices well below the average
subscription box business. . . . more