Monday, December 18, 2017

How Target CEO Brian Cornell is Facing Down a Retail Apocalypse

target storeWhen Brian Cornell joined Target Corp. three years ago, the cheap-chic retailer was reeling from slumping sales and a hacking attack that exposed the personal data of millions of customers.

He simplified things by pulling the company out of Canada, farming out its drugstore business and focusing on the stylish clothing and home d├ęcor items for which “Tar-zhay” is famous. Now facing increased competition from Inc. and a resurgent Wal-Mart Stores Inc., Cornell, 58, has responded by unveiling a $7 billion plan to open smaller urban stores, remodel others and lower prices.. . . more

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