Tuesday, December 12, 2017

Beauty brand to debut virtual reality experience in stores

NYX Professional Makeup has a new tool in its beauty case: virtual reality.

NYX and Samsung Electronics America announced the launch of a virtual reality makeup tutorial that merges the world of beauty and technology through Samsung Gear VR. The experience will be available in select NYX stores on December 18, followed by a nationwide rollout across the brand’s 42 stores throughout 2018.. . . more

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