Thursday, November 30, 2017

With Beer and Beard Wax as Bait, Target Lures Guys to Its Stores

target“Target has always had this fashion-forward reputation for women -- why not for men?” said Candace Corlett, president of WSL Strategic Retail in New York. “They’ve had men’s clothes before, but I don’t remember any of it being interesting. What have they been waiting for?”

Target is betting the wait is over. The retailer has unveiled Goodfellow & Co., a line of stylish everyday shirts, pants and shoes. With $23 slim-fit chinos and $50 herringbone blazers, the prices are well below J. Crew while the styles are on par with fast-fashion emporium H&M. More than 80 percent of the assortment is available in big and tall sizes.. . . more

No comments: