Tuesday, November 14, 2017

Why Bricks-and-Mortar Businesses Will Thrive in 2018

Inside Rent the Runway's flagship store in New York.We’ve all seen plenty of recent headlines lamenting that bricks-and-mortar is dying. And with 93 percent of American adults under 50 using the internet and 77 percent of Americans owning a smartphone, it’s no wonder why people believe this flawed storyline. But for luxury retailers, beauty and tech brands, the physical location is still key for finding and retaining customers.

Last winter, Amazon opened the doors to its first physical bookstore in Seattle, followed by more than 30 pop-ups throughout the country and plans to open its 14th and 15th permanent locations in Washington D.C. and Austin in 2018. . . . more

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