Tuesday, November 14, 2017

Walmart goes upmarket in fashion partnership with Lord & Taylor

The quest to take on Amazon is making for some strange bedfellows.

Walmart announced that Lord & Taylor will launch an online “flagship store” on Walmart.com that will offer premium fashion brands directly from the department store retailer. It is expected to launch in spring 2018.

The partnership, which had been rumored for weeks, comes as Walmart continues to push deeper into premium apparel and to target a more affluent customer base. It gives Lord & Taylor the opportunity to expand its online reach — with a company whose digital capabilities keep growing.. . . more

No comments: