Amazon handily won the both peak days processing 5.6 million transactions on Thanksgiving Day, and another 7.1 million on Black Friday. Walmart, which came in second both days, processed 1.7 million transactions on Thanksgiving and 1.1 million on Black Friday. Best Buy, Target and Kohl’s rounded out the top five on both Thanksgiving and Black Friday.
“While the majority of the top retailers processed more transactions
online on Black Friday, some retailers actually did better on
Thanksgiving Day,” said John Fetto, senior analyst, research and
marketing, Hitwise.. . . more