Chris Kempczinski, McDonald’s U.S. president, is hitting the gas as the global fast-food chain works to modernize its U.S. restaurants and woo back customers who have drifted off.
Come January, McDonald’s will launch its new
Value Menu with items priced at $1, $2 and $3, which will replace the
current McPick 2 Menu. Earlier this year, the fast-food giant introduced
its line of more upscale Signature Crafted sandwiches, while also
expanding its McCafe espresso drink offerings.. . . more