Roughly 65% of consumers made a purchase (online/store) this year over the Thanksgiving holiday weekend, with 15% incremental uplift versus last year and a weighted average spend of $420.
“In terms of winners by retail sub-sector, we were able to analyze
responses by both in-store traffic and digital results and, when
combined, winners include Walmart, Kohl’s, Amazon and Dollar Tree,” said
Gordon Haskett Research Advisors analyst Chuck Grom.. . . more