Tuesday, November 7, 2017

JCPenney needs a spectacular holiday quarter, and here's how it plans to pull it off

JCPenney moved all of its holiday plans up, trying to get a jump on the competition.
  • Stores are opening an hour earlier at 2 p.m. on Thanksgiving Day and staying open 32 hours straight until 10 p.m. on Black Friday.
  • It's offering Black Friday prices online starting the weekend before Thanksgiving instead of the day before as it did last year.
  • Penney also put out its 72-page Black Friday circular on Nov. 1, almost a week earlier than last year.
    . . . more

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