Thursday, November 30, 2017

Buoyed by Millennials and Omnichannel, Holiday Sales Off to Strong Start

Stephen Chernin/GettyImagesWithout any worrisome developments like a financial sector meltdown or a presidential election upset, and encouraged by a strong economy, American consumers turned out in strong numbers to brick and mortar and online shopping channels alike, giving retailers an encouraging start to the 2017 holiday shopping season.

From Thanksgiving Day through Cyber Monday, more than 174 million Americans turned up to shop in person and online, according to data from the National Retail Federation (NRF). On average, consumers spent $335.47 per person and they spent a majority of those dollars, about 75 percent, on gifts for others.. . . more

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