While many traditional retailers are working hard to attract customers online this holiday season, some e-commerce companies want to connect with consumers face-to-face.
Pop-up stores allow online brands to interact with shoppers and reach new people without breaking the bank on a retail lease, TechCrunch reports.
Simon Malls recently launched The Edit to give e-commerce startups a
place to set up shop, and to attract shoppers looking for fresh retail
options.. . . more