In June, Chai Mishra launched Movebutter, a small online grocery store with 300 products that promised shoppers more curated and high-quality choices than major grocery stores, which stock as many as 50,000. A month and a half later, the company had a waiting list of 120,000 people who wanted to place orders on its website.
is one of dozens of grocery and food brands aiming to grab their own
chunk of the $627 billion Americans spent last year on groceries, per YouGov. Online grocers accounted for $12 billion of those sales,
and 27 percent of U.S. adults said they’ve shopped from an online
supermarket.. . . more