On the heels of its March initial public offering, J.Jill offers an example of just how difficult it is to be an apparel retailer today, as forecasting where shoppers will spend their dollars is becoming increasingly uncertain.
The Quincy, Massachusetts-based company on Wednesday slashed its expectations for same-store sales in the fiscal third quarter, now calling for a decline of between 3 and 5 percent. Initially, J.Jill had forecast comparable sales to be up in the high single digits.. . . more