Tuesday, October 17, 2017

Rent the Runway seeks to broaden appeal with new monthly service

Fast-growing online apparel and accessories rental company Rent the Runway wants a bigger share of the market — one that appeals to fast-fashion shoppers.

The New York-based company on Monday announced a less costly membership option that allows women to rent four items from its website, choosing from a curated selection of everyday styles from more than 200 brands. At the end of each month, members can either send the goods back or buy them at the company’s members-only discount.. . . more

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