Fast-growing online apparel and accessories rental company Rent the Runway wants a bigger share of the market — one that appeals to fast-fashion shoppers.
The New York-based company on Monday announced a less costly
membership option that allows women to rent four items from its website,
choosing from a curated selection of everyday styles from more than 200
brands. At the end of each month, members can either send the goods
back or buy them at the company’s members-only discount.. . . more