Lowe’s Cos. is betting the Craftsman name, once indelibly linked to Sears, will give it an advantage over Home Depot Inc.
in the second half of 2018, Lowe’s will offer the 90-year-old tool
brand, the retailer said Tuesday. Almost as important, this means Home Depot
won’t, giving Lowe’s a way to stand out against its top rival. The deal
also includes developing exclusive Craftsman-branded products for
Lowe’s.. . . more