Tuesday, October 17, 2017

Kroger Co. outlines new corporate mission

To fight back against Amazon and its acquisition of Whole Foods Market, Kroger announced a new program that it expects to drive more engagement and sales.

Called Restock Kroger, the program will leverage the company’s food expertise and data analytics to create new and highly-relevant customer experiences delivered both digitally and in stores. The company will invest an estimated $9 billion in capital investments in the program over the next three years — a move that it expects will generate $400 million in incremental operating margin by 2020.. . . more

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