To fight back against Amazon and its acquisition of Whole Foods Market, Kroger announced a new program that it expects to drive more engagement and sales.
Called Restock Kroger, the program will leverage the company’s food
expertise and data analytics to create new and highly-relevant customer
experiences delivered both digitally and in stores. The company will
invest an estimated $9 billion in capital investments in the program
over the next three years — a move that it expects will generate $400
million in incremental operating margin by 2020.. . . more