If you want to understand Macy’s ongoing sales slump, look past the market share lost to Amazon.com, the explosion of off-price chains like T.J. Maxx, and slow mall traffic to see one of the most devastating culprits: Macy’s shrinking status as a leading purveyor of beauty products.
is one of the only categories in retail showing consistently strong
growth. But Macy’s has been losing ground at the cosmetics counter to
leaner, hipper competitors, including strip-mall stalwart Ulta Beauty and Sephora.. . . more