Wednesday, October 4, 2017

How Macy's Is Turning Beauty Store Bluemercury Into Its Secret Weapon

Image result for bluemercury storeIf you want to understand Macy’s ongoing sales slump, look past the market share lost to Amazon.com, the explosion of off-price chains like T.J. Maxx, and slow mall traffic to see one of the most devastating culprits: Macy’s shrinking status as a leading purveyor of beauty products.

Beauty is one of the only categories in retail showing consistently strong growth. But Macy’s has been losing ground at the cosmetics counter to leaner, hipper competitors, including strip-mall stalwart Ulta Beauty and Sephora.. . . more

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