Wednesday, October 11, 2017

A box for baby: Gap's new subscription service

GAP STOREGap’s new subscription box for babies is now available online.

The subscription box, which was originally offered to a limited number of shoppers and quietly expanded to a wider audience, costs $70 but is worth $100 or more, CNBC reports. Each box contains six pieces of clothing and customers have three weeks to keep the items or send them back. A new box ships every three months.

Subscription boxes give companies data on consumers’ likes and dislikes and other shopping behavior, as well as a steady stream of revenue if customers don’t cancel their subscriptions, per CNBC.. . . more

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