Take a quick scroll through the Instagram account of Riley Rose—the new beauty and lifestyle chain created by apparel retailer Forever 21—and you will be inundated by pink color, glitter and aesthetically pleasing photos of products to try and purchase.
The account reflects what visitors will experience when they
enter a Riley Rose store. The first of 13 to open in General Growth
Properties’ (GGP) shopping centers around the country appeared recently
at Glendale Galleria in Glendale, Calif.—which, from the looks of it, is
as Instagram-ready as many of its products.. . . more