Tuesday, October 17, 2017

Forever 21 Looks to the Beauty Segment with New Concept

Image result for riley rose storeTake a quick scroll through the Instagram account of Riley Rose—the new beauty and lifestyle chain created by apparel retailer Forever 21—and you will be inundated by pink color, glitter and aesthetically pleasing photos of products to try and purchase.

The account reflects what visitors will experience when they enter a Riley Rose store. The first of 13 to open in General Growth Properties’ (GGP) shopping centers around the country appeared recently at Glendale Galleria in Glendale, Calif.—which, from the looks of it, is as Instagram-ready as many of its products.. . . more

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