Monday, October 16, 2017

Buy a Sofa Online? Wayfair Is Counting on It

These days, ordering a shirt or a pair of shoes online and having them delivered to your home is easy. And while online grocery delivery may occasionally result in a broken egg or melted ice cream, it’s hardly the end of the world.

But ordering big, expensive furniture — a sofa, dining room table or mattress — online is a more complex challenge. Is that chair more teal or more turquoise? It’s hard to tell through the pixels. Do the cushions feel like you’re sitting on a cloud or on a boulder?. . . more

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