Brick-and-mortar and online retail channels facing an inevitable and inexorable convergence. In their quest to stay relevant and avoid obsolescence, the new retailer mantra is personalized customer experiences.
One of the smartest personalization strategies around is giving the
customer the information and tools to determine their own journey – in
essence, creating their own experience. Online retailers have mastered
this customer-driven experience by leveraging technology to allow consumers to search, compare, buy and receive products with unprecedented ease.. . . more