Wednesday, October 25, 2017

Boston Runs Fastah': Inside Reebok's retail store beneath its new Seaport HQ

At Reebok International Ltd.'s new flagship store in Boston’s Innovation and Design Building, patrons can custom design their own T-shirts, watch as veteran shoemaker hand-crafts a pair of classic leather sneakers in the store and try out the new 30,000-square-foot Reebok headquarters gym next door — as long as they’re wearing loaner Reebok gear and accompanied by a Reebok employee, of course. 

Reebok on Monday opened a 7,600-square-foot retail store on the ground level of its new Boston headquarters in the Innovation and Design Building. . . . more

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