Wednesday, September 27, 2017

Walmart targets rival with relaunch

Walmart announced it is relaunching its Parent's Choice line of baby essentials with an expanded line of products and a new logo. Parent's Choice, which began 20 years ago with just baby formula, will grow to 275 items. The relaunch comes as Target Corp. has been focusing on baby with new Cloud Island baby brand, which recently added has bedding and nursery decor to its assortment. 
 
The centerpiece of the Walmart launch, which is ongoing and will continue through January, is the brand's first-ever premium diaper product and a 53-piece bedding line. Both are now available in stores, and will be on the chain's website starting in October.. . . more

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