More than three-quarters of consumers are shopping at bricks-and-mortar stores just as much as or more than they did a year ago.
That's according to Consumer View, a new quarterly report from the National Retail Federation. NRF is working with Toluna Analytics to produce the report, which is designed to gauge consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other issues.
According to the report, 21% of consumers surveyed are primarily online shoppers (defined as those who purchase more than half of their items online). Seventy-nine percent said they purchase half or less of their items online. Among Millennials and Generation Z, 34% are primarily online shoppers, but the majority still make most of their purchases in stores.. . . more