Friday, September 15, 2017

Nestlé Targets High-End Coffee by Taking Majority Stake in Blue Bottle

Image result for blue bottle coffee storeNestlé, the Swiss food giant, announced on Thursday that it had bought a majority stake in Blue Bottle.The company’s approach has fueled enormous growth. Having Nestlé as a majority owner will also help Blue Bottle buttress its expansion plans, which run from opening new outlets across North America and Asia to selling roasted beans and New Orleans-style cold-brew drinks in stores.

Blue Bottle expects to nearly double its store count this year, to 55 outlets from 29. And it has continued to develop ready-to-drink products, as well as an online subscription business for its roasted beans.. . . more

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