Tuesday, September 19, 2017

Most Costco members don't shop at Costco all that much

Costco markets itself as a warehouse club where, in exchange for a membership fee, consumers get access to a variety of food, merchandise and services at discounted prices.

Of course, the company does offer those things, but that's not really the chain's business model. In many ways, Costco operates like a gym. It sells memberships knowing that many of its members won't show up. It's not upset if they do — and it takes care of its members who spend the most — but, in reality, it only needs customers to see the value of joining, not actually have them do any shopping.. . . more

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