Friday, September 8, 2017

Largest U.S. hockey retailer launches store rebranding

Pure Hockey is converting its various store banners to its namesake brand. 
The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment... . . more

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