Grocers that offer digital resources on e-commerce sites are positioned to attract, convert and retain online customers going forward.
This was according to “Beyond the Supermarket Shelves: How Consumers are Navigating the Grocery Shopping Experience Online and In-store,” a report from PowerReviews.
With only 17% of shoppers currently purchasing their groceries online, it is clear that customers are not abandoning brick-and-mortar stores. In fact, among those shoppers, 92% have also made an in-store grocery purchase in the last 90 days.. . . more