The chain is testing a new store design that reflects the aesthetic of a warehouse, complete with pallet fixtures and flexible roller conveyors, and creates a 70% increase in units through vertical product showcasing. The retailer said the new layout allows DSW to tell compelling, curated product stories across the floor, starting the moment the customer enters the space.
DSW is using its physical locations as warehouses for the shipping and receiving of digital demand and returns. More than half of its digital orders are fulfilled in-store. . . . more