December 2017 calendar to influence shopper behavior
This holiday season offers retailers something they haven't experienced in five years.
For the first since 2012, there will be four Saturdays in December
prior to Christmas Day, according to Shoppertrak, which noted that the
busiest shopping day of the year will fall on Black Friday, Nov. 24.
Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second
and third busiest shopping days, respectively.. . . more