Starting next month, mattress startup Casper is opening several of its own retail stores, pop-ups that will be open through spring 2018 in New York, Los Angeles, Chicago and 12 other major metropolitan areas, according to a press release emailed to Retail Dive.
The effort is Casper's first foray into physical retail on its own, the company said.
Shoppers have been able to see and test Casper products in West Elm stores since 2016 and in Target stores as of this year; Target now also sells Casper mattresses online and smaller items in stores.. . . more