Friday, September 22, 2017

Big Lots unveils new brand positioning, store prototype

As Big Lots puts the finishing touches on its Store of the Future format, the retailer is also repositioning the brand and its tag line.

The one-time closeout chain, which abandoned that buying strategy a few years ago, is calling itself a community discount store – a moderately-sized format focused on providing inspiration for home decorating and highlighting its involvement in local causes.. . . more

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