Albertsons Cos. has acquired Plated, a meal kit service, in line with both companies’ strategy to “reinvent the way consumers discover, purchase and experience food.” New York City-based Plated will operate as a wholly owned subsidiary of Albertsons Cos. in Boise, Idaho. The transaction is expected to close later this month, pending customary approvals.
In teaming up with Plated, Albertsons Cos. says it adds a meal kit company with leading technology and data capabilities, a strategic step as it continues to focus on innovation, personalization and customization. Together, Albertsons and Plated will leverage their strengths to serve customers in a way that appeals to the evolving lifestyles and food preferences of people across the country. Among the key projected outcomes of this deal is for Plated to become the first omnichannel meal kit offering with national scale.. . . more