Tuesday, August 22, 2017

Walmart, Target and Old Navy tops in awareness — and that's not all

Back-to-school advertising appears to be losing some of its resonance with consumers. 
Walmart, Target and Old Navy scored the highest awareness levels among consumers (with children under the age of 18) in a survey of BTS advertising from 30 retailers by YouGov BrandIndex. But many retailers scored less than last year.. . . more

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