This has been a chaotic year for the retail industry, with the internet taking more business and even big-name retailers like Macy’s, JC Penney and Payless ShoeSource closing stores after disappointing sales. It can be harder for smaller stores to match the selection, prices and delivery offered by online retailers. So independents are strategizing for the fourth quarter, the busiest time for retail, trying out unorthodox ideas or new services and building on ones they’ve had success with.
Clothing stores are particularly vulnerable, as evidenced by the
struggles of department stores that are heavily dependent on womenswear,
and chains like Limited that have shut down. . . . more