Monday, August 21, 2017

Target’s small-format stores are turning into a big win for the retailer

Target Corp. is talking up its latest bricks-and-mortar strategy to reach college communities and urban locations that may have been previously off limits: small-format stores.

The plan is to have 30 in 2017, said Chief Operating Officer John Mulligan, with nine opening in July and four opening in the first quarter.

“For the seven smallest format stores that have been open for more than a year, we’re continuing to see sales productivity more than double the company average and these stores have been delivering high-single-digit comp increases so far in 2017.,” Mulligan said on the recent second-quarter earnings call.. . . more

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