Monday, August 14, 2017

Target refreshes brands to stay chic and relevant, phasing out Merona and Mossimo

itempropAs Target confronts the quickly changing landscape — one in which Amazon is poised this year to surpass Macy's as the biggest apparel seller in the U.S. — the Minneapolis-based retailer is making dramatic changes to its lineup of goods. It is saying goodbye to well-known brands such as Merona and Mossimo and introducing new labels in an effort to not only make the retailer more relevant in the face of newer competition but also to pick up market share from those chains that are struggling.

"The guest is changing," Mark Tritton, Target's chief merchandising officer, said during a walk-through of the new brands at the retailer's Minneapolis headquarters. "They're not going to the malls. They're looking for fresh ideas. And they're not as wedded to those old brands that they used to know and love.". . . more

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